Aya Katz
  • Female
  • Licking, MO
  • United States

Aya Katz's Friends

  • Sondra Sneed
  • Hannah Johnson
  • Patricia Herlevi
  • Pamela N Red
  • Guy Clinton
  • Susan Keeping
  • Larissa Marie
  • Carla Masterson
  • Lloyd Tackitt
  • Candace "Zee" Zorowitz
  • jeff herman
  • Deborah Herman

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Profile Information

Company Name if any
Inverted-A Press
What do you do?
Writer, Publisher, Other
If you answered other, Please Specify
What school did you attend?
Rice University
What is your hometown?
What are some of your interests?
Music, Writing, Reading, Animals, Politics

Books by Aya

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Aya Katz's Blog

Focusing on Your Book's Niche: Keywords Rather than Readers

Posted on June 1, 2012 at 10:30am 2 Comments

Keyword research is a very big part of marketing a book today. In order to sell your book, you need to know what words describe it best for those people likely to buy it. In a way, you can almost forget about asking the question "What sort of person will want to read this book?" if you can properly answer this simpler, less psychological question: "What words will the potential buyer plug into a search engine when looking for a book like this?" If you get that one right, it doesn't matter…


Don't Spend All Your Time With Other Authors

Posted on March 9, 2012 at 3:05pm 0 Comments

One way to alert others to the existence of your published writing is to post about it online. But where should you post? Should you post in places where other writers gather? Sometimes, yes. Sometimes you want to associate with others and talk to them about your accomplishments and let them share theirs and learn about their new books, too. But most of the time, you should be paying attention to people who are not authors. Why? Because if you only sell your books to authors, and they only…


The Promotional Duties of an Author

Posted on January 27, 2012 at 10:00am 0 Comments

It used to be the case that an author's promotional duties were primarily confined to making appearances at book-signings and  speaking engagements. Today, much of book selling occurs online, and so the function of an author as a book promoter has changed also.

At Inverted-A, we expect authors to write promotional articles about topics that are related to their own book, but only tangentially. Why? Because the name of the game is keyword research.

Supposing you have written a…


The Typical Day at Inverted-A Press

Posted on January 25, 2012 at 9:00am 2 Comments

The typical day at Inverted-A Press starts at 6:30 am. All work takes place in the pens, with Bow watching and interrupting and supervising.

Early morning activities may include blogging and publicity related work, most of which involves posting promotional material on the net.

Late in the morning we start to work on typesetting the next book on the publication roster. This includes working on the interior, overseeing cover design and artwork, and proof-reading material that…


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At 12:15am on October 18, 2012, Deborah Herman said…

Thank you for joining WAENet. After a successful year we are improving the site with a new platform.  We will be focusing on how writers can become more successful through entrepreneurship. The new site is. www.theWEnet.ning.com. The full name is the Writer Entrepreneur Network and it will have your favorite features plus much much more. We are unable to transfer your profile so we apologize for any inconvenience you might have. We look forward to seeing you there.

At 4:02pm on January 24, 2012, Deborah Herman said…

Awesome pic btw. I would love to see a blog about it if you have not already posted it. Deb

At 4:02pm on January 24, 2012, Deborah Herman said…

Hey Aya. We would appreciate a blog about what it is like to be a literary publisher or what you look for in a manuscript. Announcements can be made on your text box on this page and you can make real time status updates in your own comment box and it will appear on the home page. We are encouraging people to provide content for one another. It builds relationships. Thank you for understanding. 


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